According to the most recent KARF study, Inooro TV is the top regional television station in Kenya in terms of reach and market share (17.2% in Central Province and 5.1% nationwide). When Inooro TV was founded in October 2015, its mission was to tell local stories in vernacular in accordance with international standards, keep the Gikuyu-speaking audience informed of national and international news and events as they happen, and entertain them with top-notch programming that leaves them well-informed.